Farmers appreciate the insights obtained and procedures implemented through the certification process. They achieve better results and experience more control over their farm. In addition, farmers are recognised by third parties such as bank and input suppliers as less-risky and more trustworthy partners. This often results in more favourable financing conditions.

Farmers are rewarded for protecting their natural Cerrado reserves even when they have legal permission to deforest part of their lands.

SFAP currently operates in the middle of the largest agricultural expansion frontier in the world, the Cerrado.

Thanks to the SFAP Non-Conversion approach, farmers protect the legal reserves on their land and are stimulated to accelerate reforestation efforts where there is a legal obligation to do so.

SFAP wants to be there were the risks on deforestation are largest to create the incentives for farmers to work on sustainable intensification rather than expansion.

SFAP gives companies downstream the verified assurance that they meet their zero-deforestation and conversion commitments and support farmers to produce in a sustainable manner. The Area Mass Balance supply chain model offers a balanced solution in between Book & Claim and Mass Balance that guarantees that the sustainability impact (proven by means of a certificate) was made in the same region as where the physical goods have been acquired. SFAP guides companies through the complexity of LCA assessment and offers clear and verified solutions to lowering the CO2 footprint.